izombie # 1 (Plus Variant Thoughts)

Writer: Chris Roberson
Artists: Michael Allred
Colors: Laura Allred
Publisher: Vertigo
Published: May 2010

This is an intriguing story. Gwen is a zombie. By day she works as a grave digger. By night she solves mysteries with her ghost gal pal Ellie. Oh, and the these mysteries are instigated by Gwens meals, namely, newly dead folks brains. Umm!

The art is great, and the premise is promising...it'll be interesting to see where this one goes.

Also check the variant cover by one of my favourite artists, Darwyn Cooke.

I really don't like the whole variant cover thing going these days. Usually the art is pretty fantastic, but still...

Take for instance, the variant for this particular issue (see just below). It's fantastic. Probably one of Cookes finest, but what I'm not a fan of is the cover price. This issue was priced at $1, which is an introductory price for the first issue. Great. However, at the comic shop I go to, the Cooke variant cover was marked up to $10! That's a 1000% markup! As much as I love Cooke's work, I can't justify spending $10 for a 30 page comic. There are some some shops in Toronto that mark up all variant covers to $20, which is even crazier!

I wonder if retailers actually sell any of these variants. They must, considering how many are being produced these days. While I'm not 100% familiar with the economics of comics, I have a few ideas as to why variants are so pricey.

1) They're considered 'rare' as retailers have to purchase a certain amount of comics before they can receive a variant.
2) They usually have stellar artwork for the cover. Usually.
3) They have to be pricey so retailers can make up costs for the extra issues they had to purchase just to get the variant.
4) Hardcore fans and collectors will buy them.

Whatever the reason, I just can't get behind buying a variant cover with a cover price of $10 to $20 bucks. That's just too much. It would be better if variants were treated like rewards instead of priced up comic books. The loyal fans who really want a variant would make sure they were the first in line on new release Wednesdays. It's a win-win. The store gets customers in regularly, and fans pay regular price for a variant cover. Anyway, here are some variant covers that are awesome, and I'll never own.